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Challenge: Help time starved adults see Nissin Instant noodles as more that a college struggle meal.
Insight: Not only is Nissin a classic meal that can be created in an instant, it helps adults spend less time cooking and more time enjoying life's finer things.
Idea: Nissin helps adults get a taste of the classics, in an instant .
The Instant classic
Copy: Tessa Warburton
Art: Nicole Dacunha
Act | The Instant Museum
Nissin creates a pop up mini museum outside the MET to helps adults skip long wait times and enjoy the classics in an instant.
OOH | Instant Classics
Merch | Classics Viewfinder
We'll also sell viewfinders so people can access the classics from home while they boil their noodles.
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