top of page
Irish Spring
5-in-1
Copy + Art Direction: Tessa
Problem: Irish Spring 5-in-1 is a hit with the guys, women however aren't so keen.
Insight: It's nothing personal, women just think its a giant red flag when men use all in one shower products.


Idea: Introducing Irish Spring 1-in-5. We're putting our one perfect formula into five separate bottles––so men can show off their favourite shower routine without facing the all-in-one judgment.

Let men in on the secret, in secret

.



bottom of page