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Irish Spring 5 in 1

Irish Spring
5-in-1 

Copy + Art Direction: Tessa 
 

Problem: Irish Spring 5-in-1 is a hit with the guys, women however aren't so keen.

Insight: It's nothing personal, women just think its a giant red flag when men use all in one shower products.

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Idea: Introducing Irish Spring 1-in-5. We're putting our one perfect formula into five separate bottles––so men can show off their favourite shower routine without facing the all-in-one judgment.

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Let men in on the secret, in secret

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