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Smooth Things
Over
Art Director: Narain Kota
Copywriter: Tessa Warburton
Problem: Get couples who have just moved in together to have 3M sandpaper on hand for unexpected fixes.
Insight: Sandpaper may have a rough texture, but its often used to smooth over mistakes.
Idea: Because 40% of women are disappointed on valentine's day, 3M helps their partners smooth things over the day after, proving it can smooth over anything.
Febuary 14th: Social Posts
February 15th: The Stunt
"Better late than never?"
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