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Portfolio

3M Sandpaper

Smooth Things
Over

Art Director: Narain Kota

Copywriter: Tessa Warburton

Problem: Get couples who have just moved in together to have 3M sandpaper on hand for unexpected fixes. 

Insight: Sandpaper may have a rough texture, but its often used to smooth over mistakes.

Idea:  Because 40% of women are disappointed on valentine's day, 3M helps their partners smooth things over the day after, proving it can smooth over anything.
 

Febuary 14th: Social Posts

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February 15th: The Stunt

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"Better late than never?"

Twitter

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