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Challenge: Twister, the iconic spiral shaped ice lolly, wants to be the go to sweet treat for teenagers ages 16-18.
Insight: Like Twister, teens are known for their iconic spirals. Unlike Twister, their spirals get them labelled as dramatic.
Idea: Twister empowers teens to embrace their overactive brains by becoming the spiral that's by their side as they spiral.
Embrace the Spiral
Copy: Tessa Warburton
Art: Nicole Dacunha
OOH | Embrace The Spiral


Banner Ads | Embrace Online Spirals


TikTok | Reward Spirals
Send Twister coupons to Tik-Tokers who use their overthinking powers for good.



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Finally.
Let them spiral.
A booth placed in downtown Toronto with a scream activated Twister
dispenser. So teens can heat up then cool down.
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