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The Slicestream

Problem: Subway is rolling out fresh sliced deli meat. But to keep the slices fresh the meat is now covered, which people are upset about.

Insight: Subway is known for its transparency (literally). People enjoy seeing their options laid out in front of them as they order. 




 

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Idea: Subway introduces meat-tok, the tik-tok account bringing transparency back to its deli meats. 

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