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IKEA

Previous Work

IKEA––GTA

To boost in store traffic and prove IKEA is more than a furniture store, we redirected actual traffic to the GTA's best kept secret: a museum, Swedish restaurant, brunch spot, and hiking trail all in one.

Etobicoke Billboard 2.jpg
NorthYork Billboard 1.jpg
NorthYork TSA 2.jpg
NorthYork Billboard 3.jpg
Biggest Swedish Restaurant (1).jpg

Audio

We also targeted  people who listened to Spotify on their daily commute. 

The Unofficial Museum Of Swedish Design
00:00 / 00:30
The Biggest Swedish Restaurant in the GTA
00:00 / 00:30

IKEA––Complete Sleep

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We gave IKEA's global assets a cozy upgrade with headlines that highlighted the sleep saving benefits of their affordable and quality sleep range.  

FJALLARNIKA.jpg
VITARNA.jpg

Agency: Rethink
GCDs: Caroline Friesen and Robbie Percy
CW+AD: Tessa Warburton and Juun Moon
 

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