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IKEA––GTA

To boost in store traffic and prove IKEA is more than a furniture store, we redirected actual traffic to the GTA's best kept secret: a museum, Swedish restaurant, brunch spot, and hiking trail all in one.

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NorthYork Billboard 1.jpg
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Audio

We also targeted people who listened to Spotify on their daily commute. 

The Unofficial Museum Of Swedish Design
00:00 / 00:30
The Biggest Swedish Restaurant in the GTA
00:00 / 00:30

Agency: Rethink
Group Creative Directors: Caroline Friesen and Robbie Percy
Copywriter: Tessa Warburton
Art Director: Juun Moon
 

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