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IKEA––GTA

To boost in store traffic and prove IKEA is more than a furniture store, we redirected actual traffic to the GTA's best kept secret: a museum, Swedish restaurant, brunch spot, and hiking trail all in one.

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Spotify

The Biggest Swedish Restaurant in the GTA
00:00 / 00:30
The Unofficial Museum Of Swedish Design
00:00 / 00:30

IKEA––Complete Sleep

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We gave IKEA's global assets a cozy upgrade with headlines that highlighted the sleep saving benefits of their affordable and quality sleep range.  

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IKEA––Mattress Activate

By updating IKEA's global assets with new headlines for social we showed that their mattress range is as comfortable as it is affordable. 

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Agency: Rethink
GCDs: Caroline Friesen and Robbie Percy
CW+AD: Tessa Warburton and Juun Moon

 

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