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Coors Light

Coors Light - ColdVision

Coors Light's defining feature is that the mountains turn blue when it's ice cold, but people were forgetting that. So we shot summer's hottest occasions with a literal thermal camera to prove that if it turns blue, it's as cold as the Rockies.

Coors Light ColdVision _ In-Situ 4.jpg
Coors Light ColdVision _ In-Situ 3.jpg

Agency: Rethink
Chief Creative Officers: Aaron Starkman, Mike Dubrik
Creative Directors: Nick Noh, Jordan Darnbrough, Allan Topol
Copywriter: Tessa Warburton
Art Director: Juun Moon

 

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